Our storyPaul Fishlock was a co-founder of BMF (the F) and former ECD and Chairman of The Campaign Palace. For years it baffled him why creative agencies didn’t embrace behavioural science. If our job is to change behaviour, why ignore the field that studies it? So, in 2011, he founded a new boutique creative agency built on the credible, proven principles of behaviour change.
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Paul Fishlock, Founder and Principal
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Every marketing problem is a behaviour change problemStrategy, creative and production are either in-house or through project teams put together from our network of partners. Most work is direct to clients but we also provide strategic and creative services to agencies and alternative points of view for clients with existing agency relationships.
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‘Artery’ – Australia, 1997
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‘This cigarette’ – Indonesia, 2020
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> International Kidney Cancer Coalition
We have been creating multi-language campaigns for World Kidney Cancer Day since its inception. In 2021, we helped develop data-mapping that enables kidney cancer patients to see a snapshot of their mental health status by creating a personalised psychosocial wellbeing report.
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‘World Kidney Cancer Day 2021’
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> Vital Strategies
Behaviour Change Partners works with US-based Vital Strategies (principal partner of Bloomberg Philanthropies) on public health programs for the developing world. Many are confidential, but one we can share is an advocacy campaign that supported new legislation to ban trans fat in India’s food system
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‘Trans fat awareness’
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> CanTeen
We ran an organisation-wide Strategic Brand Review for young people’s cancer charity, CanTeen. From this we developed a new brand positioning and brand identity which was applied across all touch points including an integrated comms campaign, led by 60 sec cinema and digital
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‘Cinema campaign'
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info@behaviourchangepartners.com.au
Or contact Founder and Principal, Paul Fishlock paul@behaviourchangepartners.com.au +61 418 860 484 Behaviour Change Partners Paddock, 135-153 New South Head Road Edgecliff NSW 2027 Australia |
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